WASHINGTON – The US Cannabis Council (USCC) launched a national round-up campaign in February at nearly 140 Curaleaf stores across the nation. The Legalize campaign provides customers at USCC member retail locations with the ability, at point of sale, to seamlessly round up their purchases to the nearest dollar in support of federal cannabis reform.
USCC member Curaleaf will run the Legalize campaign for all of February and at other points during the year. Two other USCC members, MariMed and Standard Wellness, are set to run the round-up campaign at their retail locations this spring. Other major retailers are expected to join the campaign in the coming months. USCC members are active in all states where cannabis is legal and regulated.
Proceeds from the Legalize campaign go directly to support USCC’s efforts to advance cannabis reform in Congress and elevate cannabis as an issue in the 2024 election. As a 501(c)4 organization, USCC can spend up to half its budget on electioneering. It can also contribute proceeds to its Super PAC, Legalize America.
“We are excited to expand the Legalize campaign nationally,” said David Culver, SVP of Public Affairs at USCC. “Customers at regulated stores feel strongly that cannabis should be federally legal. Now they have the opportunity to directly support legalization at the checkout counter.”
USCC beta-tested the round-up campaign at three Curaleaf stores in New Jersey last September and October. Based on the strength of that test, the organization is rolling out the program nationally. 139 Curaleaf stores in twelve states are participating in the campaign: AZ (8), CT (5), FL (62), IL (8), MA (5), MD (8), ME (4), ND (4), NJ (6), NV (7), NY (4), PA (18).
“The USCC campaign gives Curaleaf customers the opportunity to directly impact the movement to legalize cannabis across the nation – a long overdue change that the majority of Americans support,” said Matt Darin, CEO of Curaleaf. “We are proud to have launched the inaugural effort across our retail stores and engage our team members, patients and customers in making cannabis a prominent issue in 2024.”
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The US Cannabis Council (USCC) is the voice of America's regulated cannabis industry. By harnessing the collective power and reach of our members and allies, we have become a leading force for ending federal prohibition and creating an equitable and values-driven cannabis industry.